Case Study
Unifying a Brand Across 120 Locations.
How Entity Brands helped Choice Hotels Asia-Pacific unify their brand experience across a diverse franchise network.
Choice Hotels needed a partner who could unify 4+ hotel brands without losing flexibility for franchisees.
01. THE CHALLENGE
Choice Hotels Asia-Pacific is one of the region's leading hotel groups. Representing well-known brands such as Econo Lodge, Comfort Inn, Clarion, and Quality, across more than 300 properties. With such a large and diverse network of independently owned and operated hotels, its existing uniform program was simplistic. They were limited to pre-embroidered stock, lacking in options, and ultimately leading to inconsistent presentation across brands. The quality varied, as well as the fit and sizing. Further missing opportunities to reinforce the group's brand identity.
Choice Hotels needed a partner who could offer a uniform solution that works across multiple brands. In addition to this, provide a third-party logistics model, offer sustainable options, and give their franchisees flexibility. The solution needed to maintain consistency across every item they received, and simplify the ordering process with ongoing support.
02. THE SOLUTION
Entity Brands was selected to design and roll out a tailored uniform program that met the needs of both corporate and franchisees.
Brand-aligned ranges
A curated uniform range for each hotel brand, aligned to its colour palette, tone, and guest experience standards
Centralised ordering portal
Allowing franchisees to browse by brand, view approved styles, and place orders seamlessly
Premium partner brands
Access to trusted brands including Chef Works, Port Authority, and Red Kap
End-of-life recycling
A program for local recycling of outdated uniforms
Franchisee education & support
Ongoing guidance from the Entity Brands team on approved styles, sizing, product selection, and delivery
03. THE OUTCOME
The partnership has proven highly successful, with widespread uptake and positive feedback across the network. A clear, brand-aligned uniform range is now available across 4+ hotel brands, with easy access to stock via a dedicated online portal. Saving a significant amount of time during the ordering process for their dedicated hotel operators.
The impact was recognised by Choice Hotels, with Entity Brands awarded “Supplier of the Year 2024.” An achievement that we are very proud of.
The Numbers Speak For Themselves.
120
Locations
1000+
Staff Outfitted
6
Departments
Front Office
Management
Housekeeping
Front of House
Chefs
Maintenance
